The process of creating content that's engaging and successful, no matter what your industry. There are loads of articles about creating content so I'll keep this one simple. Using nothing more than best practice, common sense, and well-executed basics you can be well...
Articles
Social media strategy for 2022 that isn’t complete cobblers
Now that you've tried all the weird and wonderful strategies you saw on TikTok and they haven't worked it's time to focus on a social media strategy that will give results. It's not rocket science. Despite however many complicated articles you may have read already...
WordPress Once Over. For focus, direction, and profit.
Your website is more than just a collection of text and images. It’s a sales platform that helps you to connect your business with your ideal audience. Is your website delivering the results you expect to your business right now? If not it's probably time for a...
3 things users hate on websites & how to fix them
UX Basics - 3 things users notice immediately that is damaging your online business. User experience (sometimes referred to as UX or UE) is the practise of designing sites whilst being mindful of the users' experience of it. Sounds obvious, doesn't it? Often websites...
How to charge more for the same product & still outsell your competitors.
User experience is the key to outperforming your competition without compromising your margins. Let’s face it. If you could use user experience to sell the same product or service as your biggest competitor for more profit, without seeing a decline in your number of...
5 minute fix – finding the right keywords.
How to pick the right keywords from the hundreds (or thousands) of possibilities! I wanted to give you something that I think would fit into a ten minute slot on a Monday morning to give you a 'quick win' by selecting the right keywords for your business. ✅ Are you...
Hiring a digital marketing agency vs permanent recruitment.
How your hiring process is costing you unnecessary time & money....
5 signs you’re ready for a new website
Knowing you need a new website is often a long process rather than a snap decision. Or, rather, the snap decision is made after a long, deeply frustrating process. The problem is 'new website' is a scary prospect. How have things changed since you had the last one...
SEO Jargon Buster
There's nothing worse than impenetrable SEO jargon. Or any jargon at all for that matter. The real rub is that most industries become awash with the stuff because it's just easier. When you all know what the other person is referring to a quick acronym is fine. The...
Why we only build websites with WordPress
"Oh, you only use WordPress? So you don't code? Well, our business is very complicated so we'll definitely need custom coding, I should think." I won't lie, when I first moved over from the wine industry into running a Digital Marketing Agency I would quietly squeak...
What does Digital Transformation mean?
Digital Transformation / Digital Partnership If you've spent any amount of time on our website you'll have noticed the phrase 'Digital Transformation' littered about the place. It may seem like meaningless marketing drivel - words that take up plenty of space but...
How to identify & fix SEO mistakes yourself
The top 5 most common SEO mistakes of 2021 so far, why they're made, & how to fix them yourself....