5 minute fix – finding the right keywords.
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Written by Martin Litt

Partner, Sales & Customer Services, Loves a Chat, Always Laughing (too much laughing...)

October 25, 2021

How to pick the right keywords from the hundreds (or thousands) of possibilities!

I wanted to give you something that I think would fit into a ten minute slot on a Monday morning to give you a ‘quick win’ by selecting the right keywords for your business. ✅

Are you confused by some keywords working and others not? Do you with it were simpler? Do you know how to research them yourself?

Well, I’m going to tell you – cos I’m super nice like that. 😇

Detailed keyword research is really time consuming. It means using a variety of resources, tracking user behaviour over time, comparing year on year data – all that jazz. But if you just fancy some top-level ‘quick boost’ stuff then I’ve got something for you.

*DISCLAIMER* there are NO QUICK FIXES in reality. This likely won’t result in any massive difference overnight. But, it should give you a great foundation to ‘set & forget’ knowing you’ve done what you can to give yourself a great platform to work from with the right keywords.

The right keywords

The thing with keywords is they’re subjective. But not to you. To your users.

I want you to put yourself in the shoes of those customers or clients that asks you the most basic questions. What are those questions? Can you hear them asking them over & over & over again? Can you feel your teeth grinding under your stapled-on smile?

Those are your keywords.

For example, when I sold wine and hosted wine tastings I would constantly hear variations on this theme ‘I have a terrible reaction to sulphites’.


I probably spent a solid 5 or 6 hours of every working week explaining to people that, chances are, it’s nothing to do with sulphite. What they had was a hangover.

Imagine someone drinking 2 pints of a 14% ABV beer in an hour and a half then saying it was the sulphites that gave them a headache 🙄 yeah, alright mate.

The sulphites in their wine are likely 10 times less than in the packet of dried fruit they had with their lunch. What’s more their ‘sulphite-free’ wine only needed to test under 40 ppm (parts per million) to be classed as such.

So – keywords to help sell wine or establish myself as an expert; sulphite, sulphites, sulphites in wine, sulphite allergy, what are sulphites, what are sulphates, sulphite reaction, wine headaches, myth-buster, why you’re not allergic to sulphites, 5 things you didn’t know about sulphites…..etc etc

By the way – if you do have headaches from drinking wine, you’re likely just dehydrated. Have a glass of water alongside your glass and try to match a sip of one with a sip of another 👌

Your keywords should be driven by your audience, not by what you think is right.

Tools you can use to pick the right keywords

As well as using the questions you’re asked as clues, it’s important to find the ‘search volume’ per term. This refers to how often a keyword or search term is used in a month.

There are lots of options when it comes to these tools, and some of them are very, very expensive. For a great free option that’s fairly basic I would recommend Ubersuggest – https://neilpatel.com/ubersuggest/

You can either use the website tool or download the Google Chrome Extension and have it running in the background of every Google search you do.

It will give you something that looks like this;

Monthly searches & ‘cost per click’ on the right

Alternative keyword options, search volume, cost per click, & competition score (the higher the number on the right the more competition there is for that search term or keyword).

Using this tool, alongside the questions you get on a daily basis, you should be able to establish your basic keyword groundwork, get an idea of how to tailor your content, & find some inspiration for more content moving forwards.

This is a useful exercise to carry out every quarter or so to make sure you’re on track with the right keywords.

A quick overview should take no longer than 5 minutes of flying around some searches – what you do after that is up to you.

If SEO in general blows your mind and you want some work done on it please let us know – we’d love to help.

We have two tiers for clients – 5 hours per month or 10 hours per month at £250 or £500 per month respectively. Details here – https://quaffdigital.com/seo-agency-birmingham/

In the meantime give this a bash and see how you get on!



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