Who are QUAFF Digital?

When you’re investing your money into website design it’s really important to know who you’re working with. Find out who we are in this post!

Written by Martin Litt

Partner, Sales & Customer Services, Loves a Chat, Always Laughing (too much laughing...)

May 16, 2021

That’s a great question! When you’re investing your money into something, especially a service like website design, we think it’s really important to make sure you’re choose a team that can not only deliver what they promise, but are also the sort of people who share your values and outlook.

So who are QUAFF Digital?

We’re a two person team; Kate & Martin. Below we go into some details about who we are and why we’re good at what we do. You should also read our About page, give gives more information about our values and how the QUAFF Digital Partnership works.

Kate Molloy

Kate started working for herself when her son was born in 2008. Being a single parent at the time meant no support from a partner and so, with her typical indomitable spirit, she set out to provide. 

An extremely talented artist in both digital and traditional mediums. It was natural for Kate to incorporate this talent into her work. With little income to start up a business, she used her own digital art skills to design her branding assets and turned to the vast array of craft supplies she had inherited from her beloved ‘Little Nan’, who had also been an entrepreneurial single parent in the 1940s.

By using these inherited vintage fabrics and supplies, Kate built a small but successful craft brand. While selling her wares at vintage fairs and events, her design talents were noticed and she began to be approached by other small businesses with requests to provide graphic design work for them. This led her to become established within the vintage scene, setting up The National Vintage Awards in 2012, building the brand, complex online voting system, website and organising the entire event as a team of one. After 3 successful years, she sold the business on.

Designing brand identities and websites for her own businesses led Kate to realise that, for her, this was the most enjoyable part of building a business. After years of providing graphic design services, then moving into increasingly complex website design, build, & maintenance, it’s been in this field that she has continued to sharpen her skills, invest in her learning, and provide for clients ever since. 

By constantly putting herself through courses, accreditation, diplomas and being an involved communicator with the WordPress community globally, she ensures she stays abreast of everything and anything that could impact our clients, positively or negatively.

Kate is the ideal combination of a creative empath and a logical technician. Her ability to view each project through multiple lenses; as a designer, business owner, and user, means she offers unique advice and strategy to our clients. We never give advice based purely on our own gain. We firmly believe that our client’s success will lead to our own so Kate will always give the advice she thinks would benefit our clients or their users the most.

Martin Litt (that’s me!)

My main role within Quaff is to handle communication between us and you, the client. Pre-pandemic I’d spent 11 years in the wine industry selling wine all over the UK. If there’s one thing you learn very quickly when selling an expensive product nobody actually needs in a hugely competitive market it’s how to build lasting relationships.

Alongside this, wine might have more impenetrable jargon that any other industry spanning multiple languages. Being someone your clients and customers can trust not to take advantage was vitally important.

My client-facing roles in the past have seen me presenting in the boardroom of a FTSE 250 company, government offices, and the V&A, all the way through to social clubs, local pubs, and ice-cream stands. The approach has always been the same – speak honestly, in plain english, and deliver the results you promise.

It’s important to me that I always carry through these aspects of my work.

My main role within Quaff is to handle communication between us and you, the client. Pre-pandemic I’d spent 11 years in the wine industry selling wine all over the UK. If there’s one thing you learn very quickly when selling an expensive product nobody actually needs in a hugely competitive market it’s how to build lasting relationships.

Alongside this, wine might have more impenetrable jargon that any other industry spanning multiple languages. Being someone your clients and customers can trust not to take advantage was vitally important. 

My client-facing roles in the past have seen me presenting in the boardroom of a FTSE 250 company, government offices, and the V&A, all the way through to social clubs, local pubs, and ice-cream stands. The approach has always been the same – speak honestly, in plain english, and deliver the results you promise.

It’s important to me that I always carry through these aspects of my work.

I was made redundant in July 2020 from my wine buyer role due to Covid destroying the hospitality trade in the UK. From that day I have been focussed on learning all that I can about SEO, CRO, and the ‘wraparound’ services that QUAFF offers. 

I particularly enjoy creating annual digital marketing plans for businesses. This might sound simple, but a client knowing exactly what they’re saying, on which digital platform, every day for the following 12 months, and how it will benefit their business each time, is transformational. 

I also enjoy creating written content for clients. I’ve always enjoyed writing, one recent blog post even landed me an offer of a marketing position in Germany from a business connected to one of our clients (as I said above, I love to learn as much as I can about our client’s businesses and use that to their benefit – I turned the job down by the way!).

It might not sound like much but 10 months of online courses, articles, blog posts, case studies, video tutorials, learning my way around 4 or 5 software platforms and then putting this all into practise has made me able to implement best practices for our clients and achieve real results. See our case studies for more information.

Our combined experience is based on real life, real businesses and it covers what we believe are the three most important areas of digital marketing; technical prowess, empathetic understanding of real people and effective communication.

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