User experience is the key to outperforming your competition without compromising your margins. Let’s face it. If you could use user experience to sell the same product or service as your biggest competitor for more profit, without seeing a decline in your number of...

Knowing you need a new website is often a long process rather than a snap decision. Or, rather, the snap decision is made after a long, deeply frustrating process. The problem is 'new website' is a scary prospect. How have things changed since you had the last one...

Most start-ups, side hustles, and young businesses look to keep costs as low as possible in the early days by using a selection of online platforms to build their own websites. At first glance this looks like a very sensible move. Paying out vast sums of money before...

User Experience vs Words User experience is the single most important element of your website. It's odd that UX specialists are regarded by many as the WooWoo merchants of the digital world; peddling their mystic arts to the 'digi-spiritualists' (a word I've just made...

Build your own website Trying to reduce the cost of your website? Why not build your own? Sure, you could do that.  I mean, you built your own house, car, and microwave, right?  These examples may sound overly reductive (and they are) but they highlight the...

What do you need to do before you build a website? Building a website is the same as building anything else. Without the proper planning and foundations in place you’re unlikely to end up with a product that’s fit for purpose. At least not for the long term. So here...