The Institution of Lighting Professionals unites the skills of engineering, design and technology in order to deliver quality lighting for the built environment and achieve public benefit.
In setting and establishing standards for good practice, the Institution seeks to ensure that its members attain and develop the professional knowledge, education and skills to meet necessary competencies, and to enhance their careers.
The ILP’s well-established website was ready for a rebuild, being non-mobile responsive and increasingly difficult to use. Our challenge was to migrate hundreds of pieces of content to the new site, ensuring nothing was missed, and reorganising the content to be more user-friendly. We also needed to incorporate an events calendar, eCommerce for publications and magazine.
To begin to understand what was required for the new website, several discovery meetings were held at the ILP offices with staff from different departments. This allowed all areas of the website to be discussed, making sure that all users would be catered for.
Turning what was a complex sitemap into a more simple structure was a major part of discovery and we achieved this by working together to decide which content could be dropped, combined or elevated.
The ILP already has a solid vision, with clear branding guidelines which allowed us to fully understand the design direction.
Following the main site launch, discovery for the course platform was carried out in much the same way. Discovery meetings with relevant stakeholders allowed us to settle on the most practical solution in what was required to be a fast delivery; COVID lockdowns had prevented in-person training courses being delivered and so the platform needed to be launched within weeks.
Clear communications and an understanding of what was achievable was key in making the launch a success.
The ILP’s strong brand identity includes some bold graphics, which we adapted and used throughout the site. The strong colours enabled us to design a clean but striking site, focusing on the theme of light, but without using cliched images.
For the functionalities required, we used premium options to ensure a solid solution that would perform to its best. WooCommerce was used for eCommerce, The Event’s Calendar for event listings, with LearnDash fulfilling the course platforms requirements. This was built on a subdomain to allow for easier admin management.
Custom posts types were used where required and a streamlined and rebranded admin area was setup to allow ease of use for staff.
With heavy duty functionality in place, ongoing maintenance is essential for the ILP.
Alongside software updates, security and uptime monitoring, we also provide weekly ‘Tinker Time’, monthly page designs and regular course creation. Acting in this ‘webmaster’ role has allowed us to closely monitor the site, addressing any issues that have emerged quickly, often before they have even become apparent to users.
Clear communication and processes have allowed us to develop a strong ongoing relationship with staff, meaning we are in near daily contact.
“The ILP site rebuild was a major challenge; a site of this magnitude needed a lot of organisation!
The amount of content on the existing site meant that the Discovery phase was of huge importance. Deciding on the hierarchy of the site took a great deal of communication and insight into the business and their goals.
With the existing branding to hand, we were able to create a true digital transformation; from a non mobile responsive, confusing site, to a fully mobile responsive, well-organised site, and from exclusively offline courses to a growing portfolio of online training.
Our continued relationship with the ILP allows us to both support the team and help them to plan for the future of their digital presence.”
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