UX Basics - 3 things users notice immediately that is damaging your online business. User experience (sometimes referred to as UX or UE) is the practise of designing sites whilst being mindful of the users' experience of it. Sounds obvious, doesn't it? Often websites...
Learn the best way to set up a website, and how to avoid common mistakes.
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Data Protection Requirements: what you really need to know
Data protection requirements. Possibly my least favourite subject (other than email, but that's for another blog post). It's boring. It's confusing. But it's essential that you know what you're expected to do with your website when you run an online business. In this...
Your Website Contact Page; the Ultimate Call-to-action
Your website contact page. The ultimate call to action. Even the page name is an instruction; ‘Contact Us’, we demand. But what should be included on this often-forgotten page, to tempt desirable ideal clients to get in touch? And how can we stop spammers from filling...
3 Ways to Build Your Online Audience with Your Website
As a business owner, one of your main goals is to build your online audience. Many business owners I know focus most of their energy into building their online audience via their social media channels. The problem with doing that is, it doesn’t consider the customer’s...
Why you need a custom 404 page (and how it will help you get more clients)
We’ve all seen our fair share of 404 pages. Even today, you’ve probably stumbled upon a none existent page, clicked on a broken link or misspelt a direct one. But how can we be sure we're using 404 error page best practice? Read on to find out. What is a 404 error...